a:35:{s:15:"common_keywords";a:11:{s:7:"test_id";s:15:"common_keywords";s:8:"api_test";b:1;s:5:"title";s:15:"Common Keywords";s:8:"category";s:5:"basic";s:8:"priority";s:6:"medium";s:11:"description";s:81:"<p>These are the keywords that appear frequently in the text of your content.</p>";s:7:"tooltip";s:70:"A list of keywords that appear frequently in the text of your content.";s:7:"kb_link";s:58:"https://rankmath.com/kb/seo-analysis/#common-keywords-test";s:6:"status";s:4:"info";s:7:"message";s:61:"Here are the most common keywords we found on your homepage: ";s:4:"data";a:10:{s:6:"follow";i:6;s:8:"products";i:5;s:8:"foodzway";i:5;s:4:"food";i:4;s:7:"company";i:4;s:5:"trust";i:3;s:7:"quality";i:3;s:5:"every";i:3;s:8:"culinary";i:3;s:6:"allows";i:2;}}s:18:"description_length";a:11:{s:7:"test_id";s:18:"description_length";s:8:"api_test";b:1;s:5:"title";s:15:"SEO Description";s:8:"category";s:5:"basic";s:8:"priority";s:4:"high";s:11:"description";s:400:"<p>Every HTML page should have a meta-description in the  content. Search engines read the description, so it's a good place to introduce keywords, synonyms and supporting terminology (often referred to as "LSI keywords").</p><p>Sometimes Google will use the meta-description as the snippet that&#039;s displayed in your listing. So a well-crafted description can improve your click-through rate.</p>";s:7:"tooltip";s:50:"SEO analysis of your page&#039;s meta-description.";s:7:"kb_link";s:58:"https://rankmath.com/kb/seo-analysis/#seo-description-test";s:6:"status";s:2:"ok";s:7:"message";s:57:"Meta description was found and it is 158 characters long.";s:4:"data";s:168:"In the world of business, trust is everything. It&#039;s what allows us to build strong relationships with our partners and clients, and it&#039;s what helps us achieve";}s:10:"h1_heading";a:12:{s:7:"test_id";s:10:"h1_heading";s:8:"api_test";b:1;s:5:"title";s:10:"H1 Heading";s:8:"category";s:5:"basic";s:8:"priority";s:4:"high";s:11:"description";s:1004:"<p>The HTML H1 tag plays a very important role in SEO. It&#039;s the most dominant HTML header and is usually used for article titles. H2-H4 tags are used for less important headers (usually section headers). Together, the headers on a page should build a &quot;skeleton&quot; for the content.</p><p>Each page should only have a single HTML tag. It should include the most important keywords - search engines give special weight to keywords that appear in H1 tags, as they are usually the most visible text on the page.</p><p>The H1 tag should appear near the top of the page.</p><p>Text in the H1 tag usually acts as your content&#039;s headline - readers will usually scan the headline before they read the page&#039;s full text. If your headline sparks their interest, they are more likely to stick around and read the rest of your content. If it fails to grab them, they&#039;ll probably bounce.</p><p>H1 tags are the most important text on your page - both in terms of SEO and reader engagement.</p>";s:7:"tooltip";s:41:"SEO Analysis of the H1 Tags on your page.";s:3:"fix";s:1033:"<p>WordPress sites usually insert the page or post title as an H1 tag (although custom themes can change this behavior).</p><p>Ensure your most important keywords appear in the H1 tag - don&#039;t force it, use them in a natural way that makes sense to human readers.</p><p>Because your headline plays a large role in reader engagement, it&#039;s worth spending extra time perfecting it. Many top copywriters spend hours getting their headlines just right - sometimes they spend longer on the headline than the rest of the article!</p><p>A good headline stimulates reader interest and offers a compelling reason to read your content. It promises a believable benefit.</p><p>You should write as if your readers are selfish people with short attention spans (because that describes a large percentage of the world&#039;s population). Readers visit websites for selfish reasons - they&#039;re not there to make **you** happy.</p><p>The Rank Math plugin uses a number of proven metrics to help you improve the quality of your titles.</p>";s:7:"kb_link";s:53:"https://rankmath.com/kb/seo-analysis/#h1-heading-test";s:6:"status";s:4:"fail";s:7:"message";s:119:"Too many H1 tags found on your homepage (19). For the best SEO results there should be exactly one H1 tag on each page.";s:4:"data";a:19:{i:0;s:95:"Experience Culinary Excellence: Setting the Standard for Premium Food Supply Across the Kingdom";i:1;s:14:"ABOUT FOODZWAY";i:2;s:24:"What Makes Us Different?";i:3;s:12:"OUR PRODUCTS";i:4;s:22:"Our Signature Products";i:5;s:7:"Seafood";i:6;s:14:"Meat & Poultry";i:7;s:9:"Green Tea";i:8;s:10:"Asian Food";i:9;s:9:"Ice Cream";i:10;s:5:"Honey";i:11;s:9:"FOLLOW US";i:12;s:33:"EVERY DISH TELLS A FOODZWAY STORY";i:13;s:71:"Follow our journey as we continue to grow in the food service industry.";i:14;s:13:"LET'S CONNECT";i:15;s:17:"Newsletter Signup";i:16;s:68:"Signup to receive information on our latest products and promotions.";i:17;s:24:"Foodzway Trading Company";i:18;s:49:"Riyad, Al Hamra, King Abdullah Road,  Jarir Plaza";}}s:11:"h2_headings";a:12:{s:7:"test_id";s:11:"h2_headings";s:8:"api_test";b:1;s:5:"title";s:11:"H2 Headings";s:8:"category";s:5:"basic";s:8:"priority";s:6:"medium";s:11:"description";s:533:"<p>While the H1 heading is usually used for post titles or headlines, H2 headings are used to break your text down into logical sections.</p><p>Well chosen H2 headings help search engines to understand the structure of your content. Keywords in H2 headings carry a larger weight than text in paragraphs.</p><p>H2 headings also help to improve reader retention. Often, people scan over web pages looking for sections that catch their eye. Headings can grab their attention and get them interested in reading the rest of your text.</p>";s:7:"tooltip";s:45:"SEO analysis of the H2 headings on your page.";s:3:"fix";s:781:"<p>Make sure you have a good balance of H2 tags to plain text in your content. Break the content down into logical sections, and use headings to introduce each new topic.</p><p>Also, try to include synonyms and relevant terminology in H2 tag text. Search engines are pretty smart - they know which words usually occur together in each niche.</p><p>It should be easy to include your main and supporting keywords in the H2 tags - after all, these keywords describe your content! If it&#039;s hard to work the keywords into your subheadings, it could be a sign that the keywords aren&#039;t closely related to your content.</p><p>Don&#039;t try to force keywords into sub-headings if they feel unnatural. It will send the wrong message to your readers, possibly driving them away.</p>";s:7:"kb_link";s:54:"https://rankmath.com/kb/seo-analysis/#h2-headings-test";s:6:"status";s:7:"warning";s:7:"message";s:37:"No H2 tag was found on your homepage.";s:4:"data";a:0:{}}s:7:"img_alt";a:12:{s:7:"test_id";s:7:"img_alt";s:8:"api_test";b:1;s:5:"title";s:20:"Image ALT Attributes";s:8:"category";s:5:"basic";s:8:"priority";s:6:"medium";s:11:"description";s:605:"<p>Alt attributes are supposed to contain a short string of text that describes the contents of image tags. They&#039;re very useful for people who are browsing with images turned off, and they&#039;re vital for people who use screen readers.</p><p>In fact, they&#039;re a requirement for valid HTML. The W3C validator will reject a web page that uses img tags without alt attributes.</p><p>Search engines also read the contents of alt tags, to better understand the content of the page. Using your keywords (or supporting terms) in alt attributes can help to improve your content&#039;s SERP ranking.</p>";s:7:"tooltip";s:61:"SEO analysis of the &quot;alt&quot; attribute for image tags.";s:3:"fix";s:149:"<p>Check your images for missing alt tags, and add useful descriptions to each image. Add your keywords or synonyms - but do it in a natural way.</p>";s:7:"kb_link";s:63:"https://rankmath.com/kb/seo-analysis/#image-alt-attributes-test";s:4:"data";a:10:{i:0;s:539:"<img fetchpriority="high" decoding="async" width="1068" height="1068" src="https://foodzway.com/wp-content/uploads/2023/11/logo-01.png" alt="" title="logo-01" srcset="https://foodzway.com/wp-content/uploads/2023/11/logo-01.png 1068w, https://foodzway.com/wp-content/uploads/2023/11/logo-01-980x980.png 980w, https://foodzway.com/wp-content/uploads/2023/11/logo-01-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1068px, 100vw" class="wp-image-74">";i:1;s:524:"<img decoding="async" width="756" height="777" src="https://foodzway.com/wp-content/uploads/2023/11/top-view-shrimp-ready-be-cooked_edited_e.jpg" alt="" title="top-view-shrimp-ready-be-cooked_edited_e" srcset="https://foodzway.com/wp-content/uploads/2023/11/top-view-shrimp-ready-be-cooked_edited_e.jpg 756w, https://foodzway.com/wp-content/uploads/2023/11/top-view-shrimp-ready-be-cooked_edited_e-480x493.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 756px, 100vw" class="wp-image-202">";i:2;s:633:"<img decoding="async" width="1479" height="910" src="https://foodzway.com/wp-content/uploads/2023/11/img3.jpeg" alt="" title="img3" srcset="https://foodzway.com/wp-content/uploads/2023/11/img3.jpeg 1479w, https://foodzway.com/wp-content/uploads/2023/11/img3-1280x788.jpeg 1280w, https://foodzway.com/wp-content/uploads/2023/11/img3-980x603.jpeg 980w, https://foodzway.com/wp-content/uploads/2023/11/img3-480x295.jpeg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1479px, 100vw" class="wp-image-206">";i:3;s:673:"<img loading="lazy" decoding="async" width="2134" height="2134" src="https://foodzway.com/wp-content/uploads/2023/11/fish-01-1.jpg" alt="" title="fish-01" srcset="https://foodzway.com/wp-content/uploads/2023/11/fish-01-1.jpg 2134w, https://foodzway.com/wp-content/uploads/2023/11/fish-01-1-1280x1280.jpg 1280w, https://foodzway.com/wp-content/uploads/2023/11/fish-01-1-980x980.jpg 980w, https://foodzway.com/wp-content/uploads/2023/11/fish-01-1-480x480.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2134px, 100vw" class="wp-image-319">";i:4;s:663:"<img loading="lazy" decoding="async" width="2134" height="2134" src="https://foodzway.com/wp-content/uploads/2023/11/meat-01.jpg" alt="" title="meat-01" srcset="https://foodzway.com/wp-content/uploads/2023/11/meat-01.jpg 2134w, https://foodzway.com/wp-content/uploads/2023/11/meat-01-1280x1280.jpg 1280w, https://foodzway.com/wp-content/uploads/2023/11/meat-01-980x980.jpg 980w, https://foodzway.com/wp-content/uploads/2023/11/meat-01-480x480.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2134px, 100vw" class="wp-image-324">";i:5;s:667:"<img loading="lazy" decoding="async" width="2134" height="2134" src="https://foodzway.com/wp-content/uploads/2023/11/tea-01-1.jpg" alt="" title="tea-01" srcset="https://foodzway.com/wp-content/uploads/2023/11/tea-01-1.jpg 2134w, https://foodzway.com/wp-content/uploads/2023/11/tea-01-1-1280x1280.jpg 1280w, https://foodzway.com/wp-content/uploads/2023/11/tea-01-1-980x980.jpg 980w, https://foodzway.com/wp-content/uploads/2023/11/tea-01-1-480x480.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2134px, 100vw" class="wp-image-328">";i:6;s:693:"<img loading="lazy" decoding="async" width="2134" height="2134" src="https://foodzway.com/wp-content/uploads/2023/11/asianfood-01.jpg" alt="" title="asianfood-01" srcset="https://foodzway.com/wp-content/uploads/2023/11/asianfood-01.jpg 2134w, https://foodzway.com/wp-content/uploads/2023/11/asianfood-01-1280x1280.jpg 1280w, https://foodzway.com/wp-content/uploads/2023/11/asianfood-01-980x980.jpg 980w, https://foodzway.com/wp-content/uploads/2023/11/asianfood-01-480x480.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2134px, 100vw" class="wp-image-318">";i:7;s:682:"<img loading="lazy" decoding="async" width="2134" height="2134" src="https://foodzway.com/wp-content/uploads/2023/11/icecrea-01.jpg" alt="" title="icecrea,-01" srcset="https://foodzway.com/wp-content/uploads/2023/11/icecrea-01.jpg 2134w, https://foodzway.com/wp-content/uploads/2023/11/icecrea-01-1280x1280.jpg 1280w, https://foodzway.com/wp-content/uploads/2023/11/icecrea-01-980x980.jpg 980w, https://foodzway.com/wp-content/uploads/2023/11/icecrea-01-480x480.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2134px, 100vw" class="wp-image-322">";i:8;s:669:"<img loading="lazy" decoding="async" width="2134" height="2134" src="https://foodzway.com/wp-content/uploads/2023/11/honey-01.jpg" alt="" title="honey-01" srcset="https://foodzway.com/wp-content/uploads/2023/11/honey-01.jpg 2134w, https://foodzway.com/wp-content/uploads/2023/11/honey-01-1280x1280.jpg 1280w, https://foodzway.com/wp-content/uploads/2023/11/honey-01-980x980.jpg 980w, https://foodzway.com/wp-content/uploads/2023/11/honey-01-480x480.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2134px, 100vw" class="wp-image-320">";i:9;s:539:"<img fetchpriority="high" decoding="async" width="1068" height="1068" src="https://foodzway.com/wp-content/uploads/2023/11/logo-01.png" alt="" title="logo-01" srcset="https://foodzway.com/wp-content/uploads/2023/11/logo-01.png 1068w, https://foodzway.com/wp-content/uploads/2023/11/logo-01-980x980.png 980w, https://foodzway.com/wp-content/uploads/2023/11/logo-01-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1068px, 100vw" class="wp-image-74">";}s:6:"status";s:4:"fail";s:7:"message";s:69:"Some images on your homepage have no <code>alt</code> attribute. (10)";}s:13:"keywords_meta";a:11:{s:7:"test_id";s:13:"keywords_meta";s:8:"api_test";b:1;s:5:"title";s:35:"Keywords in Title &amp; Description";s:8:"category";s:5:"basic";s:8:"priority";s:6:"medium";s:11:"description";s:1183:"<p>The title and meta description play a vital role in SEO. Keywords that appear in these places are given a higher weight by Google&#039;s ranking algorithm - because the title and description are good indicators of the subject covered by the content.</p><p>In the search results, Google will display the page title as a link (the blue underlined text). It&#039;s the most visible part of a SERP listing, and it can make or break your click-through rates.</p><p>Google will sometimes display the description in the search results (as the text snippet). People tend to read the text snippets before they decide to click on a link, so a good description can attract readers like a magnet - increasing your click-through rates.</p><p>Click through rates are very important. A higher click-through rate will naturally result in more traffic. It also sends a quality signal to Google - if a high percentage of people click on a certain link, then Google will rank that listing higher. If very few people click, then the listing could drop off the page.</p><p>In this test, we check if the most common keywords found on your page are present in the title tag and the meta description.</p>";s:7:"tooltip";s:72:"SEO analysis of the HTML page&#039;s Title and meta description content.";s:7:"kb_link";s:76:"https://rankmath.com/kb/seo-analysis/#keywords-in-title-and-description-test";s:6:"status";s:2:"ok";s:7:"message";s:85:"One or more common keywords were found in the title and description of your homepage.";s:4:"data";a:2:{s:5:"title";a:2:{i:0;s:8:"foodzway";i:1;s:4:"food";}s:11:"description";a:3:{i:0;s:5:"trust";i:1;s:5:"every";i:2;s:6:"allows";}}}s:11:"links_ratio";a:11:{s:7:"test_id";s:11:"links_ratio";s:8:"api_test";b:1;s:5:"title";s:11:"Links Ratio";s:8:"category";s:5:"basic";s:8:"priority";s:6:"medium";s:11:"description";s:648:"<p>External and internal links are both important for SEO.</p><p>Internal links pass PageRank around your site (PageRank is a metric that Google uses to measure the &quot;importance&quot; of web pages). They also establish topical relevance - when a page has backlinks from a page on a related topic, it helps it to rank higher for its keywords.</p><p>Google also expects to see external links in content. People like sites that link out to other high-quality resources on the web, and it&#039;s Google&#039;s goal to serve results that people like.</p><p>If your content has very few external links (or none) it can hurt its ranking potential.</p>";s:7:"tooltip";s:62:"SEO analysis of the ratio of internal links to external links.";s:7:"kb_link";s:53:"https://rankmath.com/kb/seo-analysis/#link-ratio-test";s:6:"status";s:2:"ok";s:7:"message";s:66:"Your homepage has a correct number of internal and external links.";s:4:"data";a:2:{s:8:"internal";i:15;s:8:"external";i:5;}}s:12:"title_length";a:11:{s:7:"test_id";s:12:"title_length";s:8:"api_test";b:1;s:5:"title";s:9:"SEO Title";s:8:"category";s:5:"basic";s:8:"priority";s:4:"high";s:11:"description";s:446:"<p>HTML page titles play a vital role in SEO. Google gives special weight to keywords that appear in the title.</p><p>Words in a page title are a very good indication of the topics covered in a page of text.</p><p>Page titles are also used as the clickable text in search result pages. Therefore, it&#039;s important to optimize your titles for humans, too.</p><p>A well-optimized title contains your main keyword(s) and gets people to click.</p>";s:7:"tooltip";s:44:"SEO analysis of your site&#039;s HTML title.";s:7:"kb_link";s:52:"https://rankmath.com/kb/seo-analysis/#seo-title-test";s:6:"status";s:2:"ok";s:7:"message";s:59:"The title of your homepage has 15 characters which is good.";s:4:"data";s:15:"Home - foodzway";}s:12:"serp_preview";a:11:{s:7:"test_id";s:12:"serp_preview";s:8:"api_test";b:1;s:5:"title";s:14:"Search Preview";s:8:"category";s:8:"advanced";s:8:"priority";s:6:"medium";s:11:"description";s:0:"";s:7:"tooltip";s:0:"";s:7:"kb_link";s:37:"https://rankmath.com/kb/seo-analysis/";s:6:"status";s:4:"info";s:7:"message";s:402:"Here is how your site may appear in search results:<div class="serp-preview desktop-serp-preview"><div class="serp-title">Home - foodzway</div><div class="serp-url">https://foodzway.com/</div><div class="serp-description">In the world of business, trust is everything. It&#039;s what allows us to build strong relationships with our partners and clients, and it&#039;s what helps us achieve</div></div>";s:4:"data";a:3:{s:3:"url";s:21:"https://foodzway.com/";s:5:"title";s:15:"Home - foodzway";s:11:"description";s:168:"In the world of business, trust is everything. It&#039;s what allows us to build strong relationships with our partners and clients, and it&#039;s what helps us achieve";}}s:19:"mobile_serp_preview";a:11:{s:7:"test_id";s:19:"mobile_serp_preview";s:8:"api_test";b:1;s:5:"title";s:21:"Mobile Search Preview";s:8:"category";s:8:"advanced";s:8:"priority";s:6:"medium";s:11:"description";s:0:"";s:7:"tooltip";s:0:"";s:7:"kb_link";s:37:"https://rankmath.com/kb/seo-analysis/";s:6:"status";s:4:"info";s:7:"message";s:420:"Here is how your site may appear in search results on a mobile device:<div class="serp-preview mobile-serp-preview"><div class="serp-title">Home - foodzway</div><div class="serp-url">https://foodzway.com/</div><div class="serp-description">In the world of business, trust is everything. It&#039;s what allows us to build strong relationships with our partners and clients, and it&#039;s what helps us achieve</div></div>";s:4:"data";a:3:{s:3:"url";s:21:"https://foodzway.com/";s:5:"title";s:15:"Home - foodzway";s:11:"description";s:168:"In the world of business, trust is everything. It&#039;s what allows us to build strong relationships with our partners and clients, and it&#039;s what helps us achieve";}}s:15:"mobile_snapshot";a:12:{s:7:"test_id";s:15:"mobile_snapshot";s:8:"api_test";b:1;s:5:"title";s:15:"Mobile Snapshot";s:8:"category";s:8:"advanced";s:8:"priority";s:6:"medium";s:11:"description";s:790:"<p>Here&#039;s a snapshot of how your site looks on a mobile device - we&#039;ve used the most common dimensions.</p><p>Sites that look good on desktop computers can look terrible on mobile devices. They can also suffer from usability issues.</p><p>Google&#039;s algorithm uses a very advanced set of tests to analyze how your site performs on mobile devices. It has a comprehensive checklist of usability issues to check for, such as link size (smaller links are harder to click accurately on a tiny screen).</p><p>Google gives a ranking boost to sites that support mobile devices (especially for searches from a phone or tablet).</p><p>Improving your site&#039;s appearance and usability on mobile devices will also improve your user engagement, which should result in higher revenue.</p>";s:7:"tooltip";s:58:"A snapshot of how your content appears on a mobile device.";s:3:"fix";s:319:"<p>Use a theme or template with great mobile support. If you&#039;re using a custom theme, use Google&#039;s free PageSpeed Insights tools to test the mobile performance and usability issues. Fix every point that PageSpeed reports - these are all factors that can hurt your site&#039;s rankings for mobile searches.</p>";s:7:"kb_link";s:37:"https://rankmath.com/kb/seo-analysis/";s:6:"status";s:4:"info";s:7:"message";s:109:"<img src="https://image.thum.io/get/auth/3406-rmthumb/iphone6/https://foodzway.com/" style="max-width:100%;">";s:4:"data";s:73:"https://image.thum.io/get/auth/3406-rmthumb/iphone6/https://foodzway.com/";}s:9:"canonical";a:11:{s:7:"test_id";s:9:"canonical";s:8:"api_test";b:1;s:5:"title";s:13:"Canonical Tag";s:8:"category";s:8:"advanced";s:8:"priority";s:4:"high";s:11:"description";s:2196:"<p>Under the original vision of the web, every HTML document was unique and had a single URL. As the web grew, we quickly learned that that presumption is false.</p><p>Often, a web page can be accessed using many URLs. In other words, a web server will serve the same content for different URLs. For instance, WordPress uses a permalink structure with variables in the URL, like this: http://somesite.com/?p=10</p><p>These variables tell WordPress which page or post you want to read. Of course, it&#039;s not very pretty or SEO friendly, so WordPress allows you to change the permalink structure to virtually anything you prefer.</p><p>Behind the scenes, WordPress uses Apache&#039;s URL Rewriting Module to translate the pretty URLs into the basic ones, complete with the variables. That means that WordPress will recognize the pretty URLs OR the ugly ones.</p><p>In other words, you can access the same content with 2 (or more) URLs.</p><p>The result is &quot;duplicate content&quot; - that&#039;s an issue in SEO terms. When Google finds the exact same content at 2 different URLs, it doesn&#039;t know which version is the &quot;right&quot; one. Which version should it index and list in the search results?</p><p>Ambiguous URLs are not the only way that duplicate content pops up. 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Choose a tagline that summarizes your site in a few words.  The tagline is also a good place to use your main keyword.</p>";s:8:"category";s:5:"basic";s:4:"info";a:0:{}s:7:"kb_link";s:56:"https://rankmath.com/kb/seo-analysis/?#site-tagline-test";s:7:"tooltip";s:43:"Confirm custom tagline is set for your site";s:6:"status";s:7:"warning";s:7:"message";s:178:"You have not entered a tagline yet. It is a good idea to choose one. <a href="https://foodzway.com/wp-admin/customize.php" target="_blank">You can fix this in the customizer</a>.";}s:11:"blog_public";a:11:{s:7:"test_id";s:11:"blog_public";s:8:"api_test";b:0;s:5:"title";s:11:"Blog Public";s:11:"description";s:46:"Your site may not be visible to search engine.";s:3:"fix";s:157:"<p>You must <a href="https://foodzway.com/wp-admin/options-reading.php">go to your Reading Settings</a> and uncheck the box for Search Engine Visibility.</p>";s:8:"category";s:5:"basic";s:4:"info";a:0:{}s:7:"kb_link";s:55:"https://rankmath.com/kb/seo-analysis/?#blog-public-test";s:7:"tooltip";s:51:"Check your site&#039;s visibility to search engines";s:6:"status";s:2:"ok";s:7:"message";s:41:"Your site is accessible by search engine.";}s:19:"permalink_structure";a:11:{s:7:"test_id";s:19:"permalink_structure";s:8:"api_test";b:0;s:5:"title";s:19:"Permalink Structure";s:11:"description";s:256:"For the best SEO results, use a custom permalink structure, preferably one that includes the post title (<code>%postname%</code>). You can change it by navigating to <a href="https://foodzway.com/wp-admin/options-permalink.php">Settings &gt; Permalinks</a>";s:3:"fix";s:804:"<p>The standard permalink structure is pretty ugly - WordPress generates offputting URLs like: http://www.yoursite.com/?p=99</p><p>It&#039;s not very kind on the eyes, and it does nothing for your site&#039;s SEO.  In fact, it can hurt it - Google&#039;s bot is quite cautious about crawling pages that look auto-generated.</p><p>Fortunately, it's very easy to fix.  Just hop on over to <a target="_blank" href="https://foodzway.com/wp-admin/options-permalink.php">Settings - Permalinks</a>.  Then chose the "Post Name" option.</p><p>This option will replace the &quot;?p=99&quot; part of the URL with the post&#039;s title, like this: http://www.yoursite.com/my-amazing-post-title/</p><p>This looks nice for readers - and it gets your keywords into the URL (keywords in the URL is a ranking factor).</p>";s:8:"category";s:5:"basic";s:4:"info";a:0:{}s:7:"kb_link";s:63:"https://rankmath.com/kb/seo-analysis/?#permalink-structure-test";s:7:"tooltip";s:52:"Check your site for SEO-friendly permalink structure";s:6:"status";s:2:"ok";s:7:"message";s:85:"Post permalink structure is set to <code>/%year%/%monthnum%/%day%/%postname%/</code>.";}s:14:"focus_keywords";a:11:{s:7:"test_id";s:14:"focus_keywords";s:8:"api_test";b:0;s:5:"title";s:14:"Focus Keywords";s:11:"description";s:78:"Setting focus keywords for your posts allows Rank Math to analyse the content.";s:3:"fix";s:652:"<p>Rank Math allows you to set a focus keyword for every post and page you write - the option is in the &quot;Meta Box&quot;, which appears under the text editor in the screen where you write and edit content.</p><p>Rank Math uses these focus keywords to analyze your on-page content.  It can tell if you&#039;ve done a good job of optimizing your text to rank for these keywords.</p><p>Of course, if you don&#039;t give Rank Math a focus keyword to work with, it can&#039;t give you any useful feedback.</p><p>Fixing this issue is easy - just edit the post, and set a Focus Keyword.  Then follow Rank Math&#039;s analysis to improve your rankings.</p>";s:8:"category";s:5:"basic";s:4:"info";a:0:{}s:7:"kb_link";s:58:"https://rankmath.com/kb/seo-analysis/?#focus-keywords-test";s:7:"tooltip";s:49:"Confirm focus keywords are set for all your posts";s:6:"status";s:4:"fail";s:7:"message";s:369:"There are <a href="https://foodzway.com/wp-admin/edit.php?post_type=page&focus_keyword=1" target="_blank">45 Pages</a>, <a href="https://foodzway.com/wp-admin/edit.php?post_type=post&focus_keyword=1" target="_blank">1 Post</a>, <a href="https://foodzway.com/wp-admin/edit.php?post_type=product&focus_keyword=1" target="_blank">26 Products</a> with no focus keyword set.";}s:11:"post_titles";a:11:{s:7:"test_id";s:11:"post_titles";s:8:"api_test";b:0;s:5:"title";s:34:"Post Titles Missing Focus Keywords";s:11:"description";s:74:"Make sure the focus keywords you set for the posts appear in their titles.";s:3:"fix";s:394:"<p>HTML Page Titles play a large role in Google&#039;s ranking algorithm.  When you add a Focus Keyword to a post or page, Rank Math will check to see that you used the keyword in the title.  If it finds any posts or pages that are missing the keyword in the title, it will tell you here.</p><p>Fixing the issue is simple - just edit the post/page and add the focus keyword(s) to the title.</p>";s:8:"category";s:5:"basic";s:4:"info";a:0:{}s:7:"kb_link";s:78:"https://rankmath.com/kb/seo-analysis/?#post-titles-missing-focus-keywords-test";s:7:"tooltip";s:57:"Verify the presence of focus keywords in your post titles";s:6:"status";s:2:"ok";s:7:"message";s:71:"Focus keywords appear in the titles of published posts where it is set.";}s:14:"search_console";a:11:{s:7:"test_id";s:14:"search_console";s:8:"api_test";b:0;s:5:"title";s:14:"Search Console";s:11:"description";s:456:"Register at Google Search Console and verificate your site by adding the code to &lt;a href=&quot;https://foodzway.com/wp-admin/admin.php?page=rank-math-options-general#setting-panel-webmaster&quot;&gt;Settings &gt; Verificate Tools&lt;/a&gt;, then navigate to &lt;a href=&quot;https://foodzway.com/wp-admin/admin.php?page=rank-math-options-general#setting-panel-analytics&quot;&gt;Settings &gt; Search Console&lt;/a&gt; to authenticate and link your site.";s:3:"fix";s:781:"<p>Google&#039;s Search Console is a vital source of information concerning your rankings and click-through rates.  Rank Math can import this data, so you don&#039;t have to log into your Google account to get the data you need.</p><p>You can integrate the Google Search Console with Rank math in the <a href="https://foodzway.com/wp-admin/admin.php?page=rank-math-options-general#setting-panel-analytics" target="_blank">Search Console tab</a>. of Rank Math's General Settings menu.</p><p>Read <a href="https://rankmath.com/kb/analytics/?utm_source=Plugin&utm_medium=SEO%20Analysis%20GSC%20Test&utm_campaign=WP" target="_blank">this article</a> for detailed instructions on setting up your Google Webmaster account and getting Rank Math to work with the Google Search Console.</p>";s:8:"category";s:8:"advanced";s:4:"info";a:0:{}s:7:"kb_link";s:58:"https://rankmath.com/kb/seo-analysis/?#search-console-test";s:7:"tooltip";s:51:"Confirm if Rank Math is connected to Search Console";s:6:"status";s:4:"fail";s:7:"message";s:46:"You have not linked Google Search Console yet.";}s:8:"sitemaps";a:11:{s:7:"test_id";s:8:"sitemaps";s:8:"api_test";b:0;s:5:"title";s:8:"Sitemaps";s:11:"description";s:551:"XML sitemaps are a special type of text file that tells search engines about the structure of your site. They&#039;re a list of all the resources (pages and files) you would like the search engine to index. You can assign different priorities, so certain pages will be crawled first. Before XML sitemaps, search engines were limited to indexing the content they could find by following links. That&#039;s still an important feature for search engine spiders, but XML sitemaps have made it easier for content creators and search engines to collaborate.";s:3:"fix";s:527:"If you don&#039;t have an XML sitemap, the best option is to install a plugin that creates sitemaps for you. That way you&#039;ll know the sitemap will always be up-to-date. Plugins can also automatically ping the search engines when the XML file is updated. The Rank Math WordPress plugin gives you complete control over your site&#039;s XML sitemaps. You can control the settings for each page as you write or edit it, and Rank Math will ping Google as soon as you submit your edits. This results in fast crawls and indexing.";s:8:"category";s:8:"advanced";s:4:"info";a:0:{}s:7:"kb_link";s:52:"https://rankmath.com/kb/seo-analysis/?#sitemaps-test";s:7:"tooltip";s:46:"Check the presence of sitemaps on your website";s:6:"status";s:2:"ok";s:7:"message";s:35:"Your site has one or more sitemaps.";}}